Search the website

Latest

From fragmented experiences to seamless personalized journeys—here’s how marketers can now ensure consistent tailored experiences across all digital touchpoints

No April Fool’s joke — brands truly need thousands of segments to keep up with today’s customers

How data-driven insights help operators protect players and their business

Subscribe to
Optimove’s Blog

Data, Marketing and the Universe

AI-orchestrated gamification creates dynamic, personalized player experiences that boost engagement and retention. Here’s how

How to Keep Your First-Time Customers Coming Back

How understanding bettor behavior by entry round can help sportsbooks increase retention, reactivation, and engagement throughout the tournament

Recognizing the top campaigns, marketers, and teams redefining customer-led marketing with AI and Positionless Marketing strategies

From gamification and AI-powered personalization to CRM optimization and precision-driven customer engagement, Day 2 delivered groundbreaking insights and hands-on learning

What an incredible first day at Optimove Connect 2025! Here’s a quick recap of the key sessions from Day 1