In the Media

Optimove, the leader in Positionless Marketing and the top player engagement platform in iGaming, has officially expanded its operations in the Asia-Pacific region.

Consumers are nervous about tariffs and the economy. But that isn’t stopping them from spending on products for summer, judging by Optimove’s 2025 Consumer Summer Shopping Report.

New research shows sweepstakes casinos are acquiring new customers at three times the rate of online casinos.

Digital sweepstakes platforms are growing their player base at around three times the rate of real-money online casinos.

With sweepstakes casinos, the average player has 2.6 betting days in the first month compared to 4.3 days for online casinos.

The partnership will integrate RUWT’s engagement tools into Optimove’s CRM Marketing Hub.

The BeBettor data analytics platform will make player wealth scores available to Optimove’s UK-facing clients.

New integration enables personalised, in-app betting experiences through Telegram as demand for intelligent messaging grows.

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of May 16th. This round-up covers announcements and updates from Zoho, Optimove, Salesloft, and more.

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In the Media

Optimove Announces Opening of APAC Operations; Appoints Jack Wheeler to Lead the Region

Summer Spree: Consumers Are Spending More Despite Economic Headwinds

Sweepstakes Casinos Growth Outstripping Online Casinos

Optimove: Sweepstakes gaining new players much faster than online casinos

Sweepstakes Casino Player Acquisition Growing by 16% Month-on-Month

Are You Watching This?! strikes Optimove deal for betting engagement

BeBettor partners with Optimove to further strengthen segmentation capability

Scoreconnect and Optimove partner to deliver real-time Telegram engagement for iGaming operators

Updates from Zoho, Optimove, Salesloft, and More

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