In the Media

s emerging iGaming and sports betting operators have often struggled to scale and compete effectively, Optimove announced today the launch of Optimove Ignite+, a comprehensive program tailored to accelerate growth for emerging operators.

Optimove announced the launch of OptiLive, a first-of-its-kind solution that enables sportsbook operators to create CRM-powered live sports marketing at scale. OptiLive empowers operators to maximize in-play (live) sports betting by delivering real-time, personalized messages to millions of players during live events. Attendees to ICE 2025 in Barcelona can visit Booth #4A34 in Hall 4 for a first-hand look at OptiLive.

The new integration enables Optimove clients to leverage the free, cross-platform messaging app for highly personalized, engaging, and efficient CRM Marketing campaigns

Optimove, the first Customer-Led Marketing Platform, has been named a Visionary in the 2024 Gartner Magic Quadrant for Multichannel Marketing Hubs (MMH). Of the fourteen companies evaluated, Optimove was positioned furthest for Completeness of Vision as a Visionary. This Gartner Magic Quadrant provides a graphical competitive positioning of Multichannel Marketing Hubs providers: in markets where growth is high and provider differentiation is distinct.

O Grupo da Sorte, uma empresa brasileira líder de loteria e título de capitalização escolheu a Optimove, a solução de marketing de CRM nº 1 para iGaming, para aumentar o engajamento e a retenção do jogador, ajudando a acelerar o rápido crescimento da operadora.

Optimove today announced that it has been recognized as one to watch in the Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity executed and launched by Snowflake, the AI Data Cloud company.

Optimove, the first Customer-Led Marketing Platform, announced the launch of OptiPromo, a groundbreaking solution designed for B2C marketers that delivers dynamic, CRM-powered promotions and rewards tailored to each customer. This innovative solution automates complex reward calculations and leverages customer data to enhance engagement and optimize promotion spending, ultimately boosting retention and profitability.

Optimove, a CRM marketing solution for iGaming and sports betting, has announced the appointment of Adi Dagan as the company’s Senior Director of Partnerships. Dagan Co-Founded Beehive, which was acquired by Playtech, and Everybuddy Games, where he secured $25m in venture capital.

New research from Optimove suggests that people who bet on the NFL are planning to do so more in 2024 than they did in 2023, despite two-thirds admitting they bet more than they are comfortable with.

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In the Media

Optimove Announces Optimove Ignite+: A New Comprehensive Program Tailored to Accelerate Growth for Emerging iGaming and Sports Betting Operators

Optimove launches solution for sportsbooks to create CRM-powered live sports marketing at scale

Optimove Launches Viber as a Marketing Channel Through MMDSmart Partnership

Optimove Placed Furthest on Completeness of Vision Axis in the 2024 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs

Grupo da Sorte escolheu a Optimove como a sua solução de marketing de CRM

Optimove Recognized as “One to Watch” in Snowflake’s Modern Marketing Data Stack Report

Optimove Launches OptiPromo: The First Solution for B2C Marketers to Deliver Dynamic, CRM-Powered Promotions and Rewards Tailored to Each Customer

Optimove appoints Adi Dagan as Senior Director of Partnerships

Optimove research suggests NFL bettors gambling beyond comfort level

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