In the Media

The sweepstakes gaming industry is reacting to Google’s amendment of its Gambling and Games Advertising Policy to directly reference “sweepstake casinos” for the first time. The change appears under the section covering social casino games

In a SiGMA News exclusive, Katerina Ioannidou, Product Marketing Manager at Optimove, explains how a recent study with BwinUK, part of the Entain Group, revealed the true scale of campaign overlap and the pressure it places on CRM teams

Consumer fatigue is driven not by message volume in ads, but by ads with irrelevant messages, according to a new report that analyzes Black Friday and Cyber Monday messages and campaigns.

A global sports moment becomes a masterclass in segmentation, agility, and real-time CX. Here’s how to turn spikes into sustained customer value.

In the words of Henry Ross, Africa’s iGaming industry is experiencing a defining moment. Rapid digital expansion, a growing young population, and an increasingly supportive regulatory environment have positioned the continent as the next major frontier for global gaming innovation

Optimove’s latest U.S. Gaming Pulse Report for September 2025 provides a detailed look at the performance of the American online gaming market compared to the global landscape

As artificial intelligence accelerates beyond historical precedent, we find ourselves at the precipice of the “technological singularity:” a theoretical moment when AI surpasses human intelligence and begins improving itself without human input

A live interview with Pini Yakuel, hosted by Wise Marketer Managing Editor Bill Hanifin, held in Chicago in June 2025

The marketer who hasn’t started holiday messaging yet is already falling behind

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In the Media

Could ‘Owned Data’ Help Sweeps Casinos With Marketing After Google Ads Policy Update?

The real impact of AI decisioning on retention strategy

Turning Black Friday Message Fatigue Upside Down

The World Cup Playbook Every Marketer Should Steal

Henry Ross on powering Africa’s iGaming evolution

U.S. Gamers Spend More, Stay Less Loyal – New Data from Optimove

As the Singularity Approaches, How Do Humans Stay Ahead of AI?

Executive Interview with Pini Yakuel, CEO of Optimove

Engage Early for Holiday Marketing Success

Press Inquiries