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How data-driven insights help operators protect players and their business

AI-orchestrated gamification creates dynamic, personalized player experiences that boost engagement and retention. Here’s how

How understanding bettor behavior by entry round can help sportsbooks increase retention, reactivation, and engagement throughout the tournament

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Data, Marketing and the Universe

Recognizing the top campaigns, marketers, and teams redefining customer-led marketing with AI and Positionless Marketing strategies

How to Keep Your First-Time Customers Coming Back

From gamification and AI-powered personalization to CRM optimization and precision-driven customer engagement, Day 2 delivered groundbreaking insights and hands-on learning

What an incredible first day at Optimove Connect 2025! Here’s a quick recap of the key sessions from Day 1

Retailers can take a page from iGaming’s playbook to boost loyalty and customer engagement. Timothy Biddiscombe, CEO of Purple Square CX, explains how

Optimove’s Pulse tool offers unmatched insights into iGaming and sports betting trends, performance, and benchmarks. Each month, we break down the key stats operators need to know to stay ahead