Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove ranked #1 for AI Capabilities by Gartner for Multichannel Marketing Hubs 
Company News
Read time 3 minutes
Optimove ranked #1 for AI Capabilities by Gartner for Multichannel Marketing Hubs 
Report Validates Optimove's Positionless Marketing Platform as it earned a trifecta by placing in the top three across key categories evaluated
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YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
iGaming
Read time 3 minutes
YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
Learn how YesPlay used Optimove to transform its marketing strategy, scale operations, and boost engagement
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What is a Positionless Marketer? An FAQ Guide
iGaming
Read time 3 minutes
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Position-less Marketer to optimize effectiveness as a marketing pro
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Journey Orchestration | Multichannel Marketing | Marketing AI

Mastering Campaign Orchestration: Priorities, Settings, and Duration

A framework for orchestrating campaigns that avoid overlap, cut noise, and drive performance
Customer Segmentation | iGaming

Optimove and Empresa dá Sorte: Maximum Impact with Self Optimizing Campaigns

How clearer channel insights helped Empresa dá Sorte optimize spend, engagement, and growth
Company News | iGaming

Grupo JER Expands in New LATAM Markets with Optimove

How Optimove enabled three brands to scale across LATAM with control and efficiency
Company News | Positionless Marketing

Optimove Launches Business Fit Simulator Based on Gartner's Critical Capabilities

Interactive tool lets marketers customize evaluation of Optimove's capabilities based on their specific priorities and needs
Customer Segmentation | iGaming

Behavior-Based Segmentation Drives Measurable Gains for F12

F12 Increases Engagement and Revenue with Optimove’s Data-Driven Segmentation
Company News | Positionless Marketing | Retail & eCommerce

Media That Matters

Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing

Statement on CNIL Decision Related to Optimove

A historical data incident from more than six years ago, which was fully investigated and resolved several years ago
Company News | Positionless Marketing

Optimove ranked #1 for AI Capabilities by Gartner for Multichannel Marketing Hubs 

Report Validates Optimove's Positionless Marketing Platform as it earned a trifecta by placing in the top three across key categories evaluated
Company News | Positionless Marketing

Snowflake Intelligence and Optimove Remove Data Barriers

Marketers can transform raw customer data into real-time action through natural language, enabling teams to act on what drives customer value
Journey Orchestration | iGaming | SMS

How Real-Time Activation Turns Quieter Days into $4M

How an iGaming operator used Optimove Personalize to re-engage players on their off days and lift conversions by 14% with a single real-time campaign
Customer Segmentation | Digital Personalization | Company News | Retail & eCommerce

Turning Customer Data into Impact: How CACI and Optimove Power AI-Led CRM Marketing in Retail

Optimove and CACI empower retailers to transform siloed data into automated, revenue-generating marketing
Customer Segmentation | Gamification | iGaming

A 14-Year View of iGaming Marketing: The Recipe for Success

A Recap of My Speaking Session at Optimove’s Event in Cape Town