Optimove, an Israeli hyper-targeted marketing company, is one such engine working with Indian and international streaming companies to provide personalised communication to their users.
Optidata enables realtime access and activation of all customer data by seamlessly combining large-scale batch processing with a state-of-the-art event streaming framework.
Optimove today launched Optidata, a database infrastructure that enables real-time access and activation of all customer data by combining large-scale batch processing with an event streaming framework.
With Streams, marketers can now discover the most effective combination of campaigns, as well as whether a series of realtime campaigns or pre-scheduled campaigns perform better for a given goal.