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In the Media

Caitlin Clark’s impact on WNBA betting
Optimove, a marketing technology firm, analyzed more than 15 million bets placed on 43 WNBA games in the month of May, including nine in which Clark and the Indiana Fever played. The firm found that Fever games generated an average 380% increase in the number of bets compared to a baseline game (a May 17 game between the Washington Mystics and Connecticut Sun).
Optimove welcomed as associate member of European Lotteries
CRM marketing solution provider Optimove has become an official member of the European Lotteries Association (EL). An umbrella organisation of lottery operators in Europe, EL maintains a network of industry-leading partners and nurtures opportunities for collaboration and knowledge sharing. Thanks to its admittance into the EL, Optimove will strengthen its efforts to support the implementation of the highest standards of integrity in lottery marketing and customer engagement – with responsible gaming being at the forefront.
Optimove Opens its Second Latin American Office in Brazil
Optimove, the #1 CRM Marketing solution for iGaming and Sports Betting, announced today the opening of its office in Brazil. Felipe Costa Nadalini, a senior sales executive with deep experience in the Brazilian market has been hired as the initial lead of the Optimove Brazilian office. Based in Brazil, Felipe joins the growing Optimove team serving Brazil which includes, among others, a Customer Success Management team.
Clark and the Hawkeyes attracted 540% more bets than other NCAA tournament games
Betting interest on women’s college basketball over the past two years, with Clark playing at Iowa, also increased significantly. Optimove, a market firm specializing in iGaming, released an analysis that found a “substantial boost” in betting on women’s basketball in March, especially games involving Clark and the Hawkeyes, which attracted 540% more bets than other NCAA tournament games.
Betting spiked 540% during Caitlin Clark’s March Madness games
Caitlin Clark mania swept the U.S. during March Madness and Optimove has the betting numbers to back it up, Analysis of betting activity by Optimove’s analytical and research arm, Optimove Insights, found that wagering increased 540% on average on games featuring the Iowa Hawkeyes standout.
Optimove Insights Unveils its 2024 Insights Report on Marketing Fatigue: Consumer Perspectives
Optimove Insights, the analytical and research arm of Optimove, has released its latest report titled “The 2024 Optimove Insights Report on Marketing Fatigue: Consumer Perspectives.” The report delves into consumer attitudes toward marketing fatigue, providing essential insights for brands navigating the ever-evolving marketing landscape. Optimove is the first Customer-Led Marketing Platform.
DataDots and Optimove announce strategic partnership to accelerate data integration for marketing success
DataDots, a leading provider of data support and engineering solutions, and Optimove, the first Customer-Led Marketing Platform, announced a strategic partnership to streamline data integration processes for marketers. The partnership will enable marketers to accelerate and leverage Optimove’s capabilities for personalized customer engagement and real-time marketing strategies.    
Optimove Identifies a New Era of Marketers and Coins the Phrase “The Position-less Marketer”
In the evolving landscape of digital marketing, Optimove, the first Customer-Led Marketing Platform, has identified a new archetype: “The Position-less Marketer.” It was announced during the keynote talk by Optimove founder and CEO Pini Yakuel on March 20, 2024, at the software firm’s user conference, Optimove Connect. The Position-less Marketer was inspired by versatile players in sports and music — and reflects a trend towards adaptability and versatility in marketing roles.

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