In the Media

Yakuel left Tel Aviv with his wife, child and dog two months ago and took up residence in Brooklyn. Pini is the CEO of a quickly growing tech company, arriving at JFK with plans of hiring American talent. They could have gone anywhere — but they chose New York.

Today, a new era begins for another company which has taken automation on board as a very important service for brokerages, that company being Israeli company Optimove, which is now in the process of relocating its operations to New York. FinanceFeeds met with CEO Pini Yakuel, who detailed the rationale behind the move, and how the company intends to expand its service.

Optimove, a customer retention platform provider, has launched its Customer Journey Marketing Plan, a tool designed to help customer-centric businesses visualize, manage and optimize customer conversions according to “infinite customer journeys.

An Israel-based company, Optimove intends to house 15 employees in New York, and double the number by 2017. Pini Yakuel, the founder and Chief Executive Officer of Optimove, has moved base to NYC in order to lead the company’s business expansion in the country and oversee operations of the new office.

Marketers who put the focus on the customer, rather than on the company, are much more successfully engaging customers, delivering high-quality customer experiences, and increasing customer retention rates. To help you make sense of all of the tools available for customer-centric marketing, we have rounded up our top 50 picks.

The increase in the total number of bets, the surge of first-time bettors and the appearance of more engaged fans presents operators with great opportunities for turning first timers into active users and upping the ante for active customers.

What is the ideal revenue mix between new and existing customers? Shauli Rozen, Head of Strategic Services at Optimove identifies four types of companies and reveals how a healthy customer revenue mix promotes growth – or hinders it.

The Silicon Wadi, or Startup Nation – these are just two terms that describe Tel Aviv, home to tech startups like Wix, Optimove, Moovit and PetBNB, which bring varied flavors to the potpourri of culture and business in Tel Aviv.

Statistics provided by Optimove shows that at least 150 million football enthusiasts are expected to follow each game live, with at least 2.5 million fans trooping to the tournament stadiums. Data also shows that football fans, who tend to place bets on casino products as well as on other sports during big sporting events, spends at least €1 billion during the tournament.

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In the Media

NYC’s new huddled masses: tech entrepreneurs looking to make it big

Retention automation company Optimove relocates to New York

Optimove Launches Customer Journey Marketing Plan For Shopper-Centric Businesses

Optimove Looks to Accelerate US Business Growth with New Office in NYC

Top Tools for Customer-Centric Marketers

How to Win The UEFA Before it Even Starts

Balancing Your Customer Revenue Mix Can Make You a Rocket – or Leave You Running in Place

Beyond Silicon Valley: 6 Booming Startup Hubs Around the World

EURO 2016: How to Turn Football Fans into Active Players

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