Data Prep: Time to Smarten Up Your Data
Data prep shouldn’t be viewed as a burden but rather as an essential golden opportunity for smartening up your data.
In the Media
11 Israeli companies to watch in marketing technology
It’s one of the hottest fields on the Internet, and these Israeli startups are revolutionizing how companies market their products worldwide.
There is an 80% increase in the numbers of bets placed during the UEFA European Championship
Ahead of the UEFA European Championship in France, Optimove’s Moshe Demri explains how sports betting companies can maximize their profits.
Optimove’s new solution takes aim at customer journey
Customer marketing cloud tech specialist Optimove has launched its new Customer Journey Marketing Plan, which is aimed helping marketers visualize, manage and optimize customer conversions according to “infinite customer journeys.”
Optimove Introduces the Customer Journey Marketing Plan to Help Marketers Manage and Optimize “Infinite Customer Journeys”
Optimove, the leading Customer Marketing Cloud, announced the launch of its Customer Journey Marketing Plan, an innovative new tool to help customer-centric businesses visualize, manage and optimize customer conversions according to “infinite customer journeys.”
Data-Driven CRM Allows Marketers to Reclaim Agility, Dexterity and Control
The new generation of data-driven CRM solutions are automated platforms that allow businesses to manage hundreds of distinct customer groups and ensure that each one receives the most relevant and effective campaign.
Optimove Introduces Customer Journey Marketing Plans
Optimove, provider of a customer marketing cloud, has launched the Customer Journey Marketing Plan to help businesses visualize, manage, and optimize customer conversions.
The Future of Marketing is Now: 4 Ways to Get Ahead of the Game
Optimove’s marketing cloud uses big data to acquire the emotional intelligence necessary to connect with customers on a deeper level.
Double the Revenue, Double the Fun for Optimove
When a company catches lightning in a bottle, the industry tends to pay attention. Optimove, for example, recently announced some rather remarkable highlights, including that its retention automation platform delivered more than 2.6 million marketing messages in 2015 to over 56 million unique customers on behalf of leading brands.