Retail Customer Segmentation Retail marketers are constantly looking for ways to improve the effectiveness of their campaigns. One way to do this is to target customers with the particular offers most likely to attract them back to the store and to spend more on their next visit. In other words, the marketer’s goal is to … Continued
NRF, Retail’s big New York show, began on Sunday, January 12th, and once again the major players in the retail world found themselves in Manhattan for another edition of the industry’s flagship show. With over 100 educational sessions and attendees from 99 countries, NRF is truly a hotbed of ideas on the present and future of the retail industry. Some retail marketers … Continued
Why it matters: Optimove’s recognition as a “Leader” in the IDC MarketScape for Retail CDP underscores its prowess in elevating customer journeys for retail and CPG companies. With a focus on personalized campaigns, AI-driven analytics, and industry-specific data models, Optimove continues to lead in efficient marketing orchestration and personalization, benefiting global retail brands. Key takeaways: … Continued
Video Transcript Good afternoon. Glad to be here. It said that the world is divided into two kinds of people, those who divide the world into two kinds of people and those who don’t. I’m one of those. So how many of you are marketers and how many of you are technologists? I recognize no … Continued
What is Mobile Marketing? Mobile marketing is any advertising or marketing campaign that promotes products or services through mobile devices. By connecting with customers through mobile devices, you can create a cohesive customer experience. Most people always have their phones with them, allowing you to connect with customers in real time. Mobile marketing is used … Continued
Video Transcript – [Asaf] Thanks for coming to our presentation, it’s about stack architecture and how to build a customer marketing stack. I’m Asaf Stein, and I’m a technical project manager in Optimove. I help onboard our customers on to our platform, and with an emphasis on the different integrations of the different tools into … Continued
Despite the roaring success of the retail app, 50% of consumers still prefer to shop in a physical store, over 70% favor a combination of in-store and online, and almost 60% combine the in-store experience with the retailer’s mobile app. Bottom line? Cultivating a winning brand/consumer relationship means creating a unified customer experience across both … Continued
Why it matters: Creating seamless omnichannel experiences is crucial for brand success, yielding a 10% YoY revenue increase and maintaining a 90% customer retention rate. Businesses foster lasting brand-customer relationships by consistently delivering precise messages through robust omnichannel platforms, ensuring long-term loyalty and increased customer lifetime value. Key takeaways: Today’s consumers want to interact with … Continued
What is SMS Marketing? “Short message service”, or SMS Marketing, is a form of mobile marketing that many businesses use to send promotions and offers to customers through text messages. While mobile marketing includes any marketing campaign that promotes products or services through mobile devices, SMS Marketing specifically focusses on marketing through text messages. Moreover, … Continued
Why it Matters: Staying ahead of the competition is crucial in today’s rapidly evolving CRM marketing landscape. Join Optimove at CRMC 2024 for a workshop, case study exploration, and two lounge discussions that delve into cutting-edge CRM marketing trends that drive business growth. Marketing pros can learn how to guarantee career success from Optimove CEO, … Continued
