Optimove Connect 2025 – taking place in London on March 19-20th – offers exclusive access to cutting-edge tools, expert insights, and real-world strategies that empower marketers to personalize customer journeys, optimize data-driven decisions, and boost campaign performance. Missing these sessions means missing out on the next big moves in CRM marketing in 2025.
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Key Takeaways:
Below are the ten sessions you don’t want to miss:
Session #1 – Best Practices for Managing Data with Optimove
Wed Mar 19, 11:20 AM – 11:50 AM GMT +0 Triangle Hall Speakers: Chen Ofir, Senior Director of Global Data Solutions | Shachar Birger, Product Manager
Data is foundational to cross-channel marketing. This session dives into Optimove’s data integration methods—batch processing, real-time updates, and self-serve data ingestion—guiding you on when and how to use each for optimized results.
Key Takeaways:
Understand Optimove’s data ingestion methods
Optimize data integration for various use cases
Gain flexibility with self-serve data management tools
Session #2 – Go to the Mountain: Reach Your Users Where They Are with OptiMobile
Wed Mar 19, 12:00 PM – 12:30 PM GMT +0 Triangle Hall Speakers: Mark Petrie, Senior Director of R&D | Anastasia Shenkar, Solutions Engineer
Explore how OptiMobile empowers you to meet users on their preferred mobile channels. Learn to optimize push notifications, in-app messaging, and user preferences for a seamless multichannel mobile strategy.
Key Takeaways:
Master multichannel mobile marketing
Engage users through mobile push notifications
Leverage features like Multilanguage Campaigns and Message Archiving
Session #3 – OptiMail Masterclass: Advanced Tactics for Higher Impact
Wed Mar 19, 1:30 PM – 2:00 PM GMT +0 Heptagon Hall Speakers: Tomer Aronheim, Director of Strategic Services | Jonathan Inbar, Director of Strategic Services
Take your email marketing to the next level with OptiMail. Dive into dynamic content, AI-driven personalization, and real-world success stories that elevate campaign engagement and performance.
Key Takeaways:
Use AI for deeper personalization
Apply advanced segmentation for targeted messaging
Wed Mar 19, 1:30 PM - 2:00 PM GMT +0 Triangle Hall Speakers: Anjli Gohil, Senior Strategic Consultant & Team Leader | David Beinish, Strategic Services Team Leader
Learn the power of testing in CRM. This session highlights data-driven strategies and case studies that show how testing drives personalization and improves customer outcomes.
Key Takeaways:
Discover CRM testing strategies for better results
Explore real-world success stories
Gain actionable tips for testing and optimizing campaigns
Session #5 – From Peak to Profit: CRM Marketing Strategies for Big Events
Wed Mar 19, 2:10 PM - 2:40 PM GMT +0 Triangle Hall Speakers: Dana Rausch, Strategic Consultant & Team Leader | Jonathan Collins, Strategic Consultant & Team Leader
Maximize customer engagement and retention during big events. This session shares proven strategies for acquisition, promotions, and post-event retention that turn peak moments into sustained revenue.
Key Takeaways:
Optimize event-driven marketing strategies
Leverage data for precise targeting
Boost long-term retention post-event
Session #6 – Beyond a Buzzword: Unlocking Your Marketing Potential with OptiGenie AI
Wed Mar 19, 3:10 PM – 3:40 PM GMT +0 Heptagon Hall Speakers: Rob Davis, Senior Director of Product | Tim O’Donnell, Product Marketing Manager
Go beyond AI buzzwords and see how OptiGenie transforms marketing strategies. Explore Generative and Prescriptive AI to boost personalization, streamline workflows, and maximize revenue.
Key Takeaways:
Master AI-driven personalization.
Use Gen AI to inform campaigns.
Leverage Prescriptive AI for journey orchestration.
Session #7 – Casting the Web and Catching the Prize: Using Web Channels for Maximum Engagement
Thu Mar 20, 10:15 AM – 10:45 AM GMT +0 Triangle Hall Speakers: Alec Gehlot, Solutions Engineer | Harry Jordan, Customer Success Manager
Discover how OptiWeb can turn your website into a conversion powerhouse. Learn strategies to improve user engagement, attract new customers, and maximize lifetime value.
Key Takeaways:
Deep dive into OptiWeb’s core features
See real-world applications and success stories
Implement strategies for higher customer engagement
The CRM Marketer Evolution’s Curve Guide
Download this guide to learn about the 5 stages of a marketer’s evolution. Discover which level you are on and how you can move up.
Session #8 – Transform Customer Journeys into Personalized Experiences with Opti-X
Thu Mar 20, 11:15 AM – 11:45 AM GMT +0 Heptagon Hall Speakers: Elana Yentis, Senior Customer Success Manager | Edward Aaron-Obelley, Product Marketing Manager
Personalization is no longer optional. See how Opti-X delivers real-time, data-driven experiences across all digital touchpoints, increasing retention and fostering loyalty.
Key Takeaways:
How Opti-X enables real-time personalization across all digital touchpoints.
Ways to use data-driven strategies to boost retention and customer loyalty.
The impact of delivering consistent, tailored experiences on customer engagement.
Session #9 – CRM Team Optimization: Bridging Strategy, Structure, and Technology
Thu, Mar 20 | 1:30 PM – 2:00 PM GMT+0 Heptagon Hall Speakers: Punal Shah, Director of Strategic Services | Sophie Pan, Director of Strategic Services
Learn how to structure and optimize your CRM team to drive better business outcomes.
Key Takeaways:
Best practices for structuring CRM teams to align with business goals
How to integrate strategy, technology, and workflows for maximum efficiency
Techniques to improve team performance and drive stronger business outcomes
Session #10 – From Complexity to Connection: Making Promotions that Make an Impact
Thu, Mar 20 | 1:30 PM – 2:00 PM GMT+0 Triangle Hall Speakers: Katerina Ioannidou, Product Marketing Manager | Eddie Goren, Product Manager
Explore how OptiPromo revolutionizes promotions with dynamic, data-driven incentives that increase engagement and loyalty.
Key Takeaways:
How OptiPromo uses data to create dynamic, personalized promotions.
Strategies for crafting promotions that boost engagement and customer loyalty.
Ways to simplify complex promotion strategies for greater impact and efficiency.
In Summary – Don’t Miss Out!
Optimove Connect 2025 is your chance to gain hands-on insights from CRM marketing experts. Plan your schedule and explore the Full Agenda Here. See you in London!
For more insights on Optimove, contact us to Request a Demo.
Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries. Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.
