The 2025 Optimove Insights Consumer Marketing Fatigue Report reveals a key challenge for marketers: keeping customers engaged without overwhelming them. The report highlights the growing risk of losing customers due to irrelevant, excessive, or poorly timed messaging. As personalization and relevancy increasingly drive engagement, the report reveals that marketers who embrace AI-driven insights and advanced CRM tools can build loyalty, optimize retention, and optimize customer lifetime value.
Key takeaways:
Excessive Messaging Causes Fatigue: Seventy percent of consumers unsubscribed from brands in the last three months due to overwhelming message volume, highlighting the risks of overcommunication.
Personalization Boosts Engagement: Tailored communication drives action, with 81% of consumers opening emails aligned with their interests and 67% more likely to purchase when recommendations reflect past behavior.
AI is a Double-Edged Sword: While 59% of consumers trust brands using AI for personalization, concerns about transparency and data privacy underline the need for ethical AI practices.
A huge challenge for marketers isn’t just getting noticed—it’s keeping customers engaged without overwhelming them. The 2025 Optimove Insights Consumer Marketing Fatigue Report reveals that excessive, irrelevant, or poorly timed messaging is pushing customers away. To thrive in 2025, marketers need to strike the perfect balance between personalization, relevancy, and frequency.
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4 Key Findings:
Email Fatigue is Real: While 59% of consumers prefer email for marketing messages, 70% unsubscribed from at least three brands in the past three months due to excessive messaging.
Relevance Matters: 81% of consumers open emails tailored to their interests, and 67% are more likely to buy when recommendations are based on past purchases.
Loyalty vs. Exploration: While 76% of consumers engage regularly with their favorite brands, 47% are trying new brands weekly, often due to competitive pricing or recommendations.
AI’s Role in Personalization: 59% of consumers trust brands that use AI to personalize their marketing efforts, but transparency and data privacy remain key concerns.
The days of one-size-fits-all marketing are over. Customers expect personalized, timely, and relevant messages tailored to their individual preferences. With the right tools—like AI-driven insights and CRM platforms—marketers can deliver the experiences customers crave while avoiding the pitfalls of fatigue.
Learn More
The full 2025 Optimove Insights Consumer Marketing Fatigue Report goes deeper into the trends shaping the future of marketing and provides actionable strategies for the following:
Avoiding overwhelming customers with excessive messaging.
Building loyalty through personalization and relevancy.
Leverage AI and analytics to optimize engagement and retention.
In Summary
With today’s marketing technology, marketing fatigue can be avoided in 2025. Download the full Marketing Fatigue 2025 Report now and discover how to turn every customer interaction into a moment of meaningful engagement.
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Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries. Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.
