The Heptagon Awards are back, celebrating the best in CRM marketing. Each year, the Heptagons recognize standout CRM campaigns, teams, and individuals who excel in driving customer-led growth. This year, two new award categories expand the chance to shine. For the first time, the award ceremony will be held live at Optimove Connect 2025, our premier user conference, on March 19-20 in London.
Key takeaways:
Nominations are open to Optimove clients:
Clients can nominate themselves, their teams, or colleagues here
Nomination submission dates: October 30 – January 30
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2025 Heptagon Awards: New Categories and More Chances to Win
As we expand the Heptagons, we’re introducing two exciting new categories to the awards lineup, bringing the total to 10 awards. From creative campaigns to impactful CRM leaders, this expanded lineup highlights even more ways to celebrate excellence in customer-led growth:
Best SMS Campaign – Recognizing SMS campaigns that engage and convert, demonstrating creativity and precision.
Position-less Marketer of the Year – Honoring flexible, multi-talented marketers who excel across various roles and projects.
These additions join an already diverse set of award categories designed to reflect the creativity, intelligence, and versatility in CRM today.
Campaign, Team and Individual Awards: A Place for Every CRM Achievement
This year’s Heptagon Awards offer opportunities to showcase your CRM achievements across three main award categories:
1. Campaign Awards
Celebrating creative, impactful campaigns that build deep connections and loyalty, this category includes:
Multichannel Campaign of the Year
Best Use of AI for Marketing Orchestration
Campaign of Highest Impact
Best Email Campaign
Best SMS Campaign (NEW!)
2. Team Awards
For those outstanding teams that work seamlessly together, driving campaigns and CRM excellence through collaboration:
CRM Team of the Year
Martech Ecosystem of the Year
3. Individual Awards
Recognizing leaders and rising stars in CRM who inspire, innovate, and lead by example:
CRM Executive of the Year
CRM Rising Star
Position-less Marketer of the Year (NEW!)
Celebrating 2024’s Outstanding CRM Talent
Last year’s Heptagon Awards marked remarkable accomplishments in CRM:
Multichannel Campaign of the Year: Jumpman Gaming set the standard with a sophisticated, multi-touchpoint campaign.
CRM Team of the Year:SodaStream drove impressive results with strategies boosting both retention and revenue.
CRM Executive of the Year: Laura L. DePaoli from Staples led her team to new heights, blending vision with hands-on expertise.
These winners exemplified what it means to put customers at the center of CRM, delivering campaigns and strategies that drive trust and loyalty for life.
The CRM Marketer Evolution’s Curve Guide
Download this guide to learn about the 5 stages of a marketer’s evolution. Discover which level you are on and how you can move up.
Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries. Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.
