4 posts found by Avi Sorenson
Varsity Tutors, a live online learning platform, uses Optimove to tap into hundreds of segments and optimizes messaging by setting super control groups. But it’s our predictive behavior modeling that made them fall in love with us
When 4 out of 10 marketing leaders think it's "positive" to send irrelevant messages to customers, a paradigm shift may be needed, but it's obviously not here just yet. What is, though? All the data, tools, and signals you need to shift focus toward retention. Mckinsey even drew out an exec playbook for how to go about it
From daring to track business-related metrics to using control groups, from scaling customer segments to constantly treating campaigns as experiments, here's what you need to take into account when advancing to a science-first approach to CRM Marketing (this article is an Optimove Ambassador exclusive)