Thanks to Optimove's advanced testing capabilities, we were able to measure the overall effectiveness of our CRM strategy, even in cases where a classic A/B test won't cut it. Here's how

This is part 2 of 3 where we use our own platform and ideas to show you how doable it is, and what it actually means, to scale your CRM Marketing personalization – the key to increasing revenue from existing customers

Well, they have an Optimove Certified User on their team. Since launched in 2019. it grew in popularity – and late last year we introduced the one-week, award-bearing, team-wide challenge, “OptiGrad”. The results are so satisfying, we wonder why you’re still reading this instead of singing up