Search the website

David Raab

David M. Raab is the founder and CEO of the Customer Data Platform Institute www.cdpinstitute.org, a vendor-neutral organization that educates marketers and technologists about customer data management. Mr. Raab named the Customer Data Platform category in 2013. As Principal at Raab Associates, Inc., he has been helping marketers to understand, find and deploy appropriate technologies since 1987. Typical projects include marketing process analysis, architecture planning, needs definition, and vendor selection. Mr. Raab also consults with industry vendors on product and business strategy. Mr. Raab regularly speaks and teaches at conferences around the world. He has published hundreds of articles on marketing technology and is the author of Marketing Performance Measurement Toolkit (Racom Books, 2009). Additional research appears regularly on his blog http://customerexperiencematrix.blogspot.com. Mr. Raab holds a bachelor's degree from Columbia University and an MBA from the Harvard Business School. Prior to Raab Associates, he held senior marketing positions in the publishing and continuity industry. Contact information: Telephone: 914-241-2117 Email: [email protected] Web: www.raabassociatesinc.com Twitter: @draab Blog: http://customerexperiencematrix.blogspot.com/

Posted in

2 posts found by David Raab

Author
Micro-Segmentation: The Key to Growing Through Your Existing Customers

From having the right data to building and managing hundreds of customer segments, and finally to orchestrating your CRM journeys – here's the roadmap to a fully-scaled, hyper-personalized CRM marketing. The kind that can transform your business

Why Your Customer Data Platform Needs a Brain

Deploying “smart” automation is difficult. It requires two challenging tasks: maintaining rich, accurate, and current customer data and making the right decisions when using that data. Here's the case to why CDPs should do both