Your customers want more control. Present them the subscription preferences option and they’ll repay you with their loyalty. While a one-click unsubscribe option limits your ability to communicate with customers, a preference center gives them more opportunities to remain in touch with your brand

Lowering the ratio of our one-timers should be a key approach in every company’s marketing strategy. This DIY will help you optimize your business and increase your KPIs

By using only two characteristics from the “first purchase” stage data, this DIY guide will help you divide your first timers into more than a dozen groups, and help you find the right campaign for every customer