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Eitan Schreiber

Eitan, a Data Science intern at Lemonade prior to joining Optimove as a Data Analyst, holds a Bachelor's degree in statistics (data science) & cognitive science from The Hebrew University of Jerusalem.

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1 posts found by Eitan Schreiber

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That Time When Building a Customer Model Taught Us the Difference Between “Active” and “Active” Customers (not a typo)

For brands to be smart about their retention efforts and maximize Customer LTV, they must base their CRM Marketing strategy on a Lifecycle Stage strategy – and trust the data. Even if the data is making some bold statements