Erik Holt

Erik is Optimove’s VP Partnerships Development. He has 20 yrs. of corporate / business development, product strategy, and management experience at leading enterprise technology and digital marketing companies. With a BA from Penn State and an MBA from Villanova University, Erik brings not only tons of business+tech experience but also some significant amounts of Philly into the Optimove DNA. This is where we spell E-A-G-L-E-S.

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3 posts found by Erik Holt

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Let’s Get Physical: The (Everlasting) Case for Direct Mail and Our New Integration With Lob

Optimove’s quest to equip brands with the most holistic and robust multichannel platform that brings together the best of both integrated suites and best-of-breed just got to another important milestone: partnership with a direct mail tech solution, data, execution, and measurement included

12 May 2022
Erik Holt

Here’s Why it’s Time to Make Realtime CRM Marketing a Strategic Initiative

While marketing teams in iGaming are often more tech-savvy than those in other fields, adopting realtime CRM marketing is facing some legacy challenges. But, with the business results existing technology helps achieve, and other motivations, there’s no way around it: making realtime a strategic marketing initiative is of an adapt-or-die importance

9 December 2021
Erik Holt

Optimove and Criteo Announce Partnership to Scale Multichannel Marketing Orchestration and Personalization

Partnership unlocks customer-data-driven growth by serving personalized digital ads across the Criteo platform based on Optimove’s AI-mapped CRM Journeys

28 October 2021
Erik Holt