According to Forbes, the average mobile advertiser's ROI is down 38% since Apple's iOS privacy changes of mid-2021. But, as two-thirds of customers use mobile to shop, marketers can't afford to neglect this channel. The solution lies in making your mobile marketing just one part of a multichannel strategy. And in focusing on your existing customers

We analyzed hundreds of thousands of individual Mother's Day shoppers across multiple retail companies to see how they behave in the year following their holiday-related activity and compared existing vs new customers. The result? Well, it's another knockout that Retention Marketing gives Acquisition