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Jeff Laniado

Jeff Laniado has led iGaming sales for Optimove in the US and Canada for over four years, working with top operators in sports betting, iCasino, DFS, sweepstakes, and lottery. He is responsible for managing many of the US-focused iLottery partnerships. Jeff has more than a decade of experience in sports, gaming, and promotional marketing strategy and sales.

Posted in

Gaming

9 posts found by Jeff Laniado

Author

11 Player Retention Strategies for iGaming Operators in 2025

Discover how to improve player retention by enhancing the overall experience for players

4 March 2025
Jeff Laniado

8 Tips for Sportsbooks to Leverage Super Bowl Bettors

Strategies to identify and nurture high-value players during the biggest betting event of the year

21 November 2024
Jeff Laniado

Tips & Strategies for Lottery Personalization

To succeed, operators should focus on three critical pillars: data, technology, and strategy

17 October 2024
Jeff Laniado