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Jonathan Inbar

Marketing Data Scientist

Jonathan Inbar is a marketing data scientist on Optimove’s Strategic Services team. As a marketing data scientist, Jonathan leverages his extensive experience with building predictive models and generating data-driven marketing insights to consult with clients and help them optimize their CRM strategy and tactics. Jonathan holds a BSc in Industrial Engineering and Management, specializing in Information Systems, and two specialization certificates in Machine Learning from Duke University and the University of Washington.

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5 posts found by Jonathan Inbar

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Smart CRM Basics: Why Customer Intelligence?

Reap all the benefits of your CI with a Single Customer View to generate long-term loyalty among customers

CRM Hack: in Email as in Real Estate, Location Can Make or Break It

In our latest professional tip video, we talk about what you can do with geolocation data to improve your email marketing campaigns

How to Avoid Deliverability Pitfalls: 10 Ways to Dodge Spam Traps, Blacklists, and Other Perils

Safely arriving into your customer's inbox is one of an email marketer's primary goals. Often, however, it's also an uncertainty negatively impacting your email program's success and performance. Don't let it happen to you