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Jonathan Riftin

Jonathan joined Optimove in 2021 after spending five years in New York and London, mainly in entrepreneurial capacities. It's in his DNA since he opened a lemonade stand outside his parents' house as a kid. What can you do? Riftin, an MBA graduate from Tel Aviv University, has years of experience in client and partner relationships. He's also an ex-Googler, so he mostly uses DuckDuckGo. Cause who wants to see their ex every day?

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1 posts found by Jonathan Riftin

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Using Retention Data to Fuel Acquisition? Well, Only if You Want To Acquire Better Customers

A few years ago, we told you how you can use Facebook Custom Audiences to run retention campaigns on the social media network. Now we’re here to tell you how Optimove clients are leveraging their CRM Marketing behavioral data to improve their regular FB ads campaigns. Cause we’re all about breaking siloes