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Jonathan Collins

Jonathan is a Team Leader in the Optimove Strategic Services team. He has nine years of Marketing Analytics experience and eight more as an analyst with the Civil Service. He has gained vast expertise consulting clients, analyzing customer data, and revealing actionable, data-driven marketing insights. He has qualifications in History from the University of Birmingham and Law from the University of Law. Jonathan is, unsuccessfully, learning Spanish and Golf.

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2 posts found by Jonathan Collins

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Significant Increase in NFL Betting for 2024-2025 Season, a Super for Sportsbooks 

Optimove’s NFL Betting Report provides sportsbook operators a dozen ways to optimize player (bettor) engagement, loyalty and maximize player lifetime value

Reach Your Goaaaaaaallllls: 5 Tips to Build a Winning World Cup Marketing Plan

The 2022 FIFA World Cup in Qatar is just around the corner, and marketers, we need to talk: traditional marketing ideas aren't going to cut it this time. To come out of this World Cup victorious, you must employ a more thoughtful marketing approach and move on from that good old spray and pray. What should you focus on before, during, and after the tournament? We reveal.