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Kyriacos Wrigley

Kyriacos Wrigley is the Head of CRM Engagement for Entain with 12 years of experience working in the Sports and Gaming Entertainment Industry. He specialises in working across Data, BI, Marketing and Product functions in connecting Martech and customer data to the needs of marketing teams. As part of Entain, he has supported marketing, technology, and product teams to grow Entain's CRM capability over the last decade.

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Why a Bridge Between Technology and Marketing is Crucial  

As the convergence of marketing and technology evolves, the role of CRM (Customer Relationship Marketing) engagement is continually redefined