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Pauline Fyfe

Pauline is a content writer, copywriter, and marketing professional who specializes in writing for start-ups, scale-ups and growing tech brands. She graduated from Central Saint Martin’s in London with an MA in Design at a time when the Internet was just coming into being. Deciding that’s where her real interests lay, she’s pursued a career focused on digital marketing ever since - and never looked back!

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20 posts found by Pauline Fyfe

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Gaming Operators: Empower Web Push Messaging by Knowing the Lifecycle Stage

Discover the power of web push messaging for gaming operators in Part 1 of our Three-Part Series.

Transforming customer-first marketing with AI Technology  

Walmart, Sephora, Starbucks, Nike … just a few examples of the brands that have embraced AI to power their customer-first marketing efforts and deliver more personalized experiences to their audience. And while the specific implementations and techniques may vary, the overarching goal is the same - to leverage the partnership between AI and the humble CDP to better understand customer preferences, optimize marketing efforts, and ultimately drive business growth.

Navigating Telco Customer Loyalty: Start Marketing with the Customer  

Learn how understanding the intricacies of each customer journey stage and using a customer-led approach, can help your telco brand forge lasting loyalty