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Customer-Led Marketing Platform

Customer-Led Marketing Platform

Leverage a real-time CDP to orchestrate personalized multichannel campaigns optimized by AI.

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Digital Experience Platform

Deliver personalized experiences in real-time, across web, app and marketing channels.

Combine CRM Marketing and Gamification in the first AI-Orchestrated Gamification Solution.

Offer personalized promotions with a CRM-powered promotion engine.

Live Sports Marketing

Deliver real-time, personalized campaign messages during Live sporting events.

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Execute personalize customer-led marketing campaigns, across all marketing channels.

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Live Sports Marketing

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iGaming

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Unprecedented visibility into daily industry-wide benchmarks and KPIs for iGaming operators

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Find all the resources you need to be an Optimove expert, from online courses to technical API documentation.

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Pini Yakuel

Founder & CEO

Pini co-founded Optimove in 2012 and has led the company, as its CEO, since its inception. With two decades of experience in analytics-driven customer marketing, business consulting and sales, he is the driving force behind Optimove. His passion for innovative and empowering technologies is what keeps Optimove ahead of the curve. He holds an MSc in Industrial Engineering and Management from Tel Aviv University.

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93 posts found by Pini Yakuel

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Navigating the Future of AI-Driven Marketing: The AI-Human Synergy

AI-driven marketing includes the new “Position-less” marketer, who is empowered to achieve unprecedented levels of efficiency, execution, and personalization

2 January 2025
Pini Yakuel

4 Marketing New Year’s Resolutions: Become a More Powerful, Position-less Marketer In 2025

Achieve greater efficiency, innovation, and customer connection in the New Year with these four marketing New Year’s resolutions

31 December 2024
Pini Yakuel

Marketing Trends 2025: Predictions, Tips, & Technologies to Thrive

Discover how marketers use AI to deliver exceptional customer experiences across all touchpoints

26 November 2024
Pini Yakuel