Product

Customer-Led Marketing Platform

Customer-Led Marketing Platform

Leverage a real-time CDP to orchestrate personalized multichannel campaigns optimized by AI.

Digital Experience Platform

Digital Experience Platform

Deliver personalized experiences in real-time, across web, app and marketing channels.

Combine CRM Marketing and Gamification in the first AI-Orchestrated Gamification Solution.

Offer personalized promotions with a CRM-powered promotion engine.

Native Marketing Channels

Execute personalize customer-led marketing campaigns, across all marketing channels.

Native Marketing Channels

Gamification

Email

In App Messaging

Digital Ads

Text Messaging

Mobile Push

Integrations

Web Push and Pop-Ups

Industries

iGaming

Retail

Forex

Social Games

Mobile Apps

Industries Overview

Resources

Unprecedented visibility into daily industry-wide benchmarks and KPIs for iGaming operators

Resources Overview

eBooks, Guides & More

Achieve marketing mastery with our marketing how-to guides, DIY hacks, reports and more.

Customer Success Stories

Learn how brands in your industry are using Optimove to improve every customer KPI.

Use Cases

Get specific examples of data-driven campaigns created by brands with Optimove.

Videos

Discover best practices and industry insights from customer marketing experts.

Learning Center

Broaden your knowledge in customer modeling, retention best practices and more.

Academy

Find all the resources you need to be an Optimove expert, from online courses to technical API documentation.

A community for Optimove customers to connect, share, and learn with other users.

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Pini Yakuel

Founder & CEO

Pini co-founded Optimove in 2012 and has led the company, as its CEO, since its inception. With two decades of experience in analytics-driven customer marketing, business consulting and sales, he is the driving force behind Optimove. His passion for innovative and empowering technologies is what keeps Optimove ahead of the curve. He holds an MSc in Industrial Engineering and Management from Tel Aviv University.

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91 posts found by Pini Yakuel

Author

Marketing Trends 2025: Predictions, Tips, & Technologies to Thrive

Discover how marketers use AI to deliver exceptional customer experiences across all touchpoints

26 November 2024
Pini Yakuel

October 7th 2023

7 October 2024
Pini Yakuel

AI-Orchestrated Gamification: Its Time is Now

In this post, learn why AI-orchestrated gamification is key to meeting and exceeding player expectations of personalization that are higher than ever

9 July 2024
Pini Yakuel