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Pini Yakuel

Founder & CEO

Pini co-founded Optimove in 2012 and has led the company, as its CEO, since its inception. With two decades of experience in analytics-driven customer marketing, business consulting and sales, he is the driving force behind Optimove. His passion for innovative and empowering technologies is what keeps Optimove ahead of the curve. He holds an MSc in Industrial Engineering and Management from Tel Aviv University.

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94 posts found by Pini Yakuel

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Optimove 2024 Year-end Letter to Stakeholders

Optimove CEO, Pini Yakuel

Navigating the Future of AI-Driven Marketing: The AI-Human Synergy

AI-driven marketing includes the new “Position-less” marketer, who is empowered to achieve unprecedented levels of efficiency, execution, and personalization

4 Marketing New Year’s Resolutions: Become a More Powerful, Position-less Marketer In 2025

Achieve greater efficiency, innovation, and customer connection in the New Year with these four marketing New Year’s resolutions