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Richard Stonehill

Rich joined Optimove as a Data Insights Consultant in January 2022 after almost seven years at Oracle, where he spent the last as a CX Architect. A Computer Science graduate (with honors) from the University of Exeter, Rich also spent almost six years at Responsys. With such a resume, you might think he's a long-distance runner, but the truth is that he'd rather play golf, where the running is replaced by a wheeled cart. Who can blame him.

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Do You Know What Your Customers Want to Hear from You During High Season? We Have an Idea

Ask 100 marketers about their strategy during peak times such as Black Friday or the World Cup, and most will talk about riding these events with ad hoc campaigns to acquire new customers. That might actually be a double wrong move