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Customer-Led Marketing Platform

Leverage a real-time CDP to orchestrate personalized multichannel campaigns optimized by AI.

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Digital Experience Platform

Deliver personalized experiences in real-time, across web, app and marketing channels.

Combine CRM Marketing and Gamification in the first AI-Orchestrated Gamification Solution.

Offer personalized promotions with a CRM-powered promotion engine.

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Deliver real-time, personalized campaign messages during Live sporting events.

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Execute personalize customer-led marketing campaigns, across all marketing channels.

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Rob Wyse

Rob Wyse is Senior Director of Communications at Optimove. As a communications consultant, he has been influential in changing public opinion and policy to drive market opportunity. Example issues he has worked on include climate change, healthcare reform, homeland security, cloud transformation, AI, and other timely issues.

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39 posts found by Rob Wyse

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5 Taxing Issues Facing Marketers in Implementing AI in 2025

Marketers, learn how to make real-time marketing feel less like a tax audit this Tax Day

15 April 2025
Rob Wyse

The iGaming Churn Descending Recovery Curve

New data from over 5 million players reveals a clear truth: the sooner operators engage churned players, the more value gained

3 April 2025
Rob Wyse

The Role of AI Analytics in Responsible Gambling

How data-driven insights help operators protect players and their business

27 March 2025
Rob Wyse