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Shai Frank

Shai Frank serves as the SVP of Product and GM of the Americas at Optimove. Since his start in 2018, Shai has played a pivotal role in shaping the vision, strategy, and roadmap for Optimove’s product portfolio. Under his leadership, the product department is designing and delivering innovative customer-led marketing solutions that have been instrumental in elevating the success of Optimove’s clients. Shai brings a wealth of experience from nearly 20 years in product leadership and management across various industries. He holds a B.Sc. in Industrial Engineering and an MBA from Tel Aviv University in Israel.

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9 posts found by Shai Frank

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Four Stages of Personalization are the Foundation for Generosity (Promotion) Optimization

How do marketers ensure that their generosity is hitting the mark? The key lies in building a strong foundation with the four stages of personalization

Generosity Marketing Part I: 5 Keys for Marketing Executives

Step one: admit you are hooked on too generous marketing

Here’s Why Multi-Touch Incremental Attribution Model is the Only One You Should Ever Use

First and Last Touch attribution models are nothing short of terrible ideas. Luckily, Optimove has the one truly meaningful model baked into the platform. See how it works and then go speak to an Optimove representative