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Tanya Szwarcbard

Director of Strategic Services

Tanya is a data enthusiast with a passion for applying data insights to marketing challenges. A veteran Marketing Data Scientist, Tanya works closely with CRM executives of top online entertainment and e-commerce businesses on building their retention marketing programs, better understanding their customers, and taking their CRM methodologies to the next level. She holds a BSc in Industrial Engineering and Management.

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8 posts found by Tanya Szwarcbard

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Engaging Online Bingo Players

CRM Hack: The “Power Measures” You Must Know

Straight from the experts: Watch three recommended power measures to use to target your customers wisely

Smart CRM Basics: Intro to Customer Churn Prediction and Prevention

Watch: Reducing churn is a key goal of every online business. So, how do you define, predict, and prevent it from happening to you?