Well baby, we went down and got it for you: Optimail, our native email personalization and delivery platform is now using eDataSource for inbox placement analytics, analysis, and escalation capabilities. Here's what it means to put two world-class technologies together

It's no secret that holistic CRM strategy must include both scheduled and realtime campaigns. But it’s also true that most CRM marketers could do a lot better when it comes to leveraging realtime capabilities. The numbers in this blog post will surely do the trick