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Victoria Sullivan

Victoria Sullivan is the Senior Manager, Content Marketing at Persado and a guest contributor to the Optimove blog. Persado provides the only Generative AI platform that motivates every individual to engage and act. Prior to Persado, Victoria developed content and partnership strategies for technology companies in the CX and fintech spaces.

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1 posts found by Victoria Sullivan

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Cart Abandonment Recovery: 5 Ways to Recover Abandoned Online Shopping Carts

Despite customers showing initial interest and engagement by adding items to their carts, a significant number hesitate to complete the purchase due to lack of confidence. It’s time for e-commerce retailers to find new ways to recover abandoned carts.