Search the website

Yohai Sabag

Chief Data Scientist

Yohai heads up Optimove’s data lab. He is a top-tier data guru with extensive experience applying the fields of business intelligence and advanced data analytics to practical business challenges. Yohai holds a master’s degree in machine learning and information systems.

Posted in

14 posts found by Yohai Sabag

Author
La puissance de la segmentation dans les campagnes marketing : l’accélérateur ultime de la valeur vie client (LTV)

lorsque l'on segmente un groupe de clients pour lui adresser un certain nombre de campagne bien précises, plus la taille des segments en résultant est petite et plus l'effet de levier cumulé sera supérieure à celui d'une campagne généraliste de grande envergure

Why is (micro-) Segmentation the Most Critical Ingredient in Retaining Your Customers?

Customer retention's importance is skyrocketing among marketing leaders, but without proper segmentation capabilities, they have no way to succeed. How do we know that? here are the numbers

What is Machine Learning and What Can it Do for You?

Machine learning has the power to transform your marketing by adapting to rapidly evolving consumer behavior at a scale that is not humanly possible.