Retail marketers can learn that leveraging personalized, data-driven marketing maximizes engagement, new customer acquisition, and significantly boosts sales during these critical periods.
Key takeaways:
109% increase in unique customers targeted during Black Friday/Cyber Monday week delivers 300%+ growth in total customers, new customer acquisition, orders, and sales.
A data-driven approach combining segmentation, targeting, and personalization was key to success.
The Big Picture
Retailers leveraging Optimove’s Customer-Led Marketing platform achieved unparalleled success during Black Friday and Cyber Monday 2024. By doubling down on personalized, targeted campaigns, these retailers unlocked more than 300% growth across critical performance metrics compared to the non-holiday season.
An in-depth analysis by Optimove Insights of over 14 billion messages sent across channels in 2024 reveals just how impactful customer-led marketing was during this peak shopping season. Of those messages, more than 104 million were delivered during the Black Friday/Cyber Monday period alone, driving exceptional results.
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These results highlight a clear trend: Retailers who adopt a data-driven, customer-centric approach during peak shopping events are able to significantly increase their reach, attract new customers, and achieve record-breaking growth.
Personalization is the Key to Success
The results achieved during Black Friday and Cyber Monday demonstrate the power of personalization. By leveraging advanced segmentation, predictive analytics, and real-time targeting, retailers were able to deliver hyper-relevant messages that resonated with both existing and new customers.
Targeted Offers: Promotions were customized based on individual preferences and past behavior, driving conversions.
Optimized Engagement: Campaigns reached the right audience at the right time, increasing response rates.
New Customer Growth: Personalized messaging helped attract and convert new shoppers at unprecedented levels.
As competition intensifies during peak shopping seasons, delivering tailored experiences is no longer optional—it’s the only way to stand out, retain customers, and drive growth. Retailers that prioritize a customer-led strategy during these high-opportunity periods will continue to lead the market.
The Guide to Advance Customer Segmentation
Go in depth on advanced segmentation with this guide which was written based on analyzing tens of thousands of segments across Optimove’s customer base.
Turning holiday shoppers into lifetime customers requires a strategic approach that focuses on data collection, exceptional customer experiences, and fostering loyalty through personalized communications and incentives. By exceeding expectations and leveraging customer insights, brands can build relationships that extend far beyond the holiday season.
For more insights on building customer loyalty and maximizing lifetime value, contact us to request a demo.
Oren is a Marketing Research Analyst on the Professional Services team at Optimove. In this role, Oren focuses on extracting actionable marketing insights by researching and analyzing customer data for retail and gaming clients. Additionally, Oren is pursuing an industrial engineering and management degree at Shenkar College.
