New Optimove Insights Report: Black Friday Drives 370% Increase in Customer Acquisition Over Non-Holiday Periods
Analyzing over two million e-commerce transactions, this report’s findings provide valuable insights that brands can apply to maximize customer acquisition and engagement during high-traffic sales events
Optimove Insights’ latest Report provides a comprehensive analysis of consumer shopping behavior from the 2023 holiday season. This data-rich report dives into over two million e-commerce transactions, comparing Black Friday and Cyber Monday performance to non-holiday periods to uncover actionable insights that brands can leverage to optimize their holiday marketing strategies.
Optimove’s latest Insights Report analyzes over two million e-commerce transactions from the 2023 holiday season, revealing actionable data for brands aiming to optimize acquisition and engagement during high-traffic sales events.
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Black Friday and Cyber Monday Outperform Non-Holiday Periods
The report’s findings highlight the impact of these major shopping events, particularly Black Friday, which stood out as a leader in customer acquisition and order growth. By examining key customer segments—new customers, existing customers, and VIPs—the report provides a detailed look at consumer behaviors that can help brands tailor their strategies for peak shopping periods.
These and more results underscore Black Friday’s strong appeal, particularly for attracting new customers, while Cyber Monday also delivered significant gains. The report’s analysis of these patterns provides valuable insights that brands can apply to maximize customer acquisition and engagement during high-traffic sales events.
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Recommendations for Maximizing Customer Engagement During Holiday Shopping Events
PTo fully leverage these high-traffic days, marketers should focus on delivering personalized, real-time messages aligned with each customer’s unique shopping journey. By utilizing AI-orchestrated journeys, brands can respond to customer behaviors, preferences, and purchase patterns in real time. This dynamic approach ensures customers receive relevant content at pivotal moments, whether they are browsing, comparing products, or close to purchasing.
Advanced AI capabilities enable brands to:
Dynamically Orchestrate Journeys: Real-time orchestration adapts to customer signals as they happen. AI allows brands to analyze behavior patterns, predict next-best actions, and automatically trigger personalized communications across channels.
Provide Personalized Product Recommendations: Offer tailored recommendations when VIP customers explore specific categories, enhancing relevance and driving conversions.
Trigger Targeted Offers: Deliver special offers to existing customers showing signs of hesitation, reducing potential drop-off.
Create Customized Welcome Journeys: Engage new customers with welcome messages tailored to their initial interactions, setting the foundation for a personalized shopping experience.
By leveraging AI to manage these multi-channel journeys, brands can ensure that each interaction is impactful, driving engagement and conversion during peak periods.
Access the Full Report and Explore Customer-Led Marketing
For more strategies to turn high-traffic shopping days into long-term customer value, request a demo to see how Optimove’s Customer-Led Marketing approach can transform your holiday marketing efforts.
Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries. Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.
