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Total Sports Betting Bet Amount Up x4.3 Compared to Casino  

Optimove Insights’ August iGaming Pulse Snapshot looks at the impact of the offseason on betting patterns and player behavior

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Why it Matters:

Optimove’s iGaming Pulse provides insights into recent trends and shifts in the behavior of sports bettors in the U.S. and around the world. It is the analytical and research arm of Optimove, the #1 CRM Marketing Solution for iGaming and Sports Betting.  

Understanding trends and insights – especially during off-season months – is crucial for optimizing player engagement, enhancing the player experience, and developing effective retention strategies for iGaming operators worldwide.  

Key Takeaways:  

  • Sports betting soared: Up 29% from July, 115% YoY, outpacing casino betting by x4.3  
  • Casino betting steady MoM: While remaining stable MoM, up 27% YoY 
  • NFL season drives betting: Operators must personalize marketing strategies

August 2024 Report: Offseason Impacts on Betting Behavior 

Here are some key findings from the August 2024 report, which examines how the offseason affects sports and casino player behavior and betting patterns across various KPIs.  

In August 2024, the total amount of sports bets surged by 29% compared to July and skyrocketed by 115% year-over-year.  

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Meanwhile, casino betting remained steady month-over-month but saw a notable 27% year-over-year increase.  

The growth rate in sports betting outpaced casino by 4.3 times, reflecting strong momentum. If 2023 patterns hold, this upward trend is expected to continue through the end of the year, presenting ongoing opportunities for growth in the sector.  

Leveraging the NFL Season for Growth 

U.S. sports betting is highly seasonal, with major events like the NFL kickoff, Super Bowl, and March Madness driving significant spikes in activity. In contrast, casino gaming remains more consistent throughout the year. For iGaming operators, understanding these differences is key. 

By tailoring strategies around the seasonality of sports betting, such as leveraging the excitement around NFL kick-off with personalized messaging, operators can effectively engage new players. Meanwhile, developing steady, year-round approaches for casino players can ensure consistent engagement. Creating separate strategies for each vertical allows operators to maximize opportunities and set themselves up for success. 

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In Summary  

For more insights, visit the Optimove Insights iGaming Pulse – a unique industry benchmark tool that gives operators daily access to industry-wide benchmarks and KPIs. 

To always stay ahead in the rapidly evolving iGaming landscape, contact us to request a demo.  

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Oren Elias

Oren is a Marketing Research Analyst on the Professional Services team at Optimove. In this role, Oren focuses on extracting actionable marketing insights by researching and analyzing customer data for retail and gaming clients. Additionally, Oren is pursuing an industrial engineering and management degree at Shenkar College.

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