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Optimove at ICE 2025: Visit Our CRM Ecosystem and 7 Questions to Ask Us

Experience firsthand how Optimove’s advanced CRM strategies and AI-driven solutions are revolutionizing player engagement at ICE 2025, Booth #4A34 in Hall 4

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Re-engage your churned customers with this guide

Why it Matters:

For marketers, ICE 2025 is more than just an industry event—it’s a chance to stay ahead of the curve. With new innovations like AI-orchestrated gamification, real-time engagement tools, and advanced CRM strategies, you’ll gain the insights needed to deliver unparalleled player experiences and drive business growth.

Key takeaways:
  • Cutting-Edge Solutions: Discover Optimove’s latest advancements in AI and personalized marketing to elevate player retention and engagement. 
  • Collaborative Power: See how the CRM Ecosystem, with partners like Captain Up, Splash Tech, Propane, and Enteractive, creates holistic strategies for success. 
  • Expert Guidance: Engage with Optimove’s team to explore tailored solutions for your specific challenges. 

The iGaming industry’s most anticipated event, ICE 2025, is making its debut in Barcelona, and we’re excited to be part of this new, sunnier chapter. With a fresh location, a state-of-the-art booth, and groundbreaking innovations, we’re ready to show you why we remain the #1 CRM Marketing solution for iGaming and Sports Betting. 

What’s New This Year? Our booth, #4A34 in Hall 4, is designed to immerse you in the future of CRM. Join us and discover how we’re transforming player engagement, retention, and loyalty. With interactive demos, live showcases, and exclusive opportunities to connect with our team, you’ll see firsthand how Optimove’s advanced AI capabilities and innovative strategies are driving iGaming innovation.

How to prevent churn and reactivate customer

The CRM Ecosystem: Collaboration at Its Best

This year, we’re excited to host our CRM Ecosystem alongside four of our valued partners: 

  • Captain Up  
    Captain Up integrates seamlessly with Optimove’s AI orchestration to offer gamification tools that boost engagement and retention. Together, we provide operators with personalized rewards and dynamic player experiences, ensuring loyalty and long-term success. 
  • Splash Tech 
    Specializing in cutting-edge creative campaigns, Splash Tech enhances player engagement through innovative promotions and design, perfectly complementing Optimove’s data-driven strategies. 
  • Enteractive 
    As leaders in player retention and reactivation, Enteractive helps operators turn lapsed players into active users by providing personalized, human-touch outreach. 
  • Propane iGaming Agency
    Propane delivers advanced personalization technologies that align with Optimove’s AI-driven strategies, enabling operators to scale meaningful interactions across all touchpoints. 

Don’t miss the opportunity to experience the future of CRM firsthand. Visit us to see how Optimove and our partners are transforming player engagement and profitability. 

7 Questions to Ask Us at ICE 2025

Don’t just visit—make your time at Booth #4A34 count! Here are seven essential questions to spark insightful conversations and discover how Optimove can elevate your CRM strategies: 

  1. What makes Optimove the leader in CRM for gaming operators? 
  2. How does OptiLive work, and how can it transform my sportsbook marketing strategy? 
  3. What is position-less marketing, and why is it crucial for future-proofing campaigns? 
  4. How does Optimove use AI to deliver personalized player experiences? 
  5. What are the benefits of integrating AI-orchestrated gamification into my player retention strategies? 
  6. How do your partnerships with Captain Up, Splash Tech, Enteractive, and Propane enhance the CRM ecosystem? 
  7. How can Optimove help lottery operators drive player engagement and retention? 

The Guide to Re-Engaging Lapsed Customers  

Identify at-risk and lapsed customers and bring them back with this guide.

In Summary – Join Us in Barcelona! 

Barcelona is not just a new location for ICE; it’s a symbol of innovation and opportunity. With our expanded capabilities, groundbreaking solutions, and the same incredible team, Optimove is ready to help you unlock your CRM Marketing potential. Make sure to visit us at Booth #4A34 in Hall 4 from January 20-22, and let’s explore the future of CRM Marketing together. See you in Barcelona! 

For more insights on how to benefit, contact us to request a demo.

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Motti Colman

Motti Colman, VP of Revenue, Gaming at Optimove, is a veteran expert in CRM Marketing within the online and offline gaming and retail verticals. Motti combines sharp business and finance skills with business and marketing best practices, positioning him as a leader in his field. Previously, Motti headed up a High Net-Worth Family Office in London. Motti holds an ACA in Forensic Accounting from BDO.

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