Attribution
Discover how Terminal X, a leading fashion eCommerce platform, leveraged Optimove's advanced CRM tools and micro-segmentation capabilities to achieve a 279% uplift in click rates and optimize marketing operations and business results.
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Discover the power of web push messaging for gaming operators in Part 1 of our Three-Part Series.
A Guide to Effective Marketing Attribution – Part 2
No simple, human-based attribution model can give you the real, impactful marketing attribution answers you need. You'll need the help of, you know, AI. You should also read this blog, the first in a series exploring marketing attribution in the age of (almost) too much data
First and Last Touch attribution models are nothing short of terrible ideas. Luckily, Optimove has the one truly meaningful model baked into the platform. See how it works and then go speak to an Optimove representative