To succeed, operators should focus on three critical pillars: data, technology, and strategy

Here are five essential guidelines to help brands retain customer loyalty

Optimove Insights’ August iGaming Pulse Snapshot looks at the impact of the offseason on betting patterns and player behavior

iGaming operators need insight into industry performance to determine how to improve player experiences and maximize revenue

Strategies for executives to keep brands competitive, relevant, and ready to capitalize on emerging channels

Report is a harbinger of consumer shopping intention for the 2024 holiday shopping season

Optimove Insights is the analytical and research arm of Optimove, the #1 CRM Marketing Solution for iGaming and Sports Betting 

Why brands must embrace data accessibility across the entire organization using an intelligent customer data platform (CDP)

Optimove’s iGaming Pulse, a unique industry benchmark tool, provides operators with daily access to industry-wide benchmarks and KPIs

New advancements empower marketers to elevate customer engagement and drive business growth

A Customer Data Platform (CDP) is not only a powerful tool for a marketing department – it can accelerate an organization's success when other departments have access.