Learn how KPAX uses Opti-X to automate personalization, boost engagement, and streamline operations

The Marketing Rule of 7 can transform fleeting interactions into sustained customer relationships. Here's how:

In learning about ‘data anomalies’ a brand can predict customer needs

Retention marketing is a blueprint for acquisition marketing and key to optimizing customer lifetime value (CLTV)

2025 Report reveals how marketers can combat Marketing Fatigue with personalization, relevance, and AI-Driven insights to keep customers engaged

At peak sporting events, short-term wins don’t guarantee long-term growth. Part 1 of a series to help operators maximize Super Bowl success

Discover how the gamification and Generative AI trends are shaping the iGaming industry

Read the details of Optimove Insights’s Analysis of 3.8 Million Players in 5 Countries

Celebrate this special day by strengthening customer connections with personalization and data-driven insights

Key trends and strategies to elevate customer engagement and drive loyalty in the year ahead

Seven strategies to make this Boxing Day a game-changer for retailers