Discover why marketers are rethinking promotions—and using rich data to deliver CRM-powered rewards that drive retention (with zero guesswork)

No April Fool’s joke — brands truly need thousands of segments to keep up with today’s customers

Last year's March Madness betting trends provide a blueprint for sportsbooks to optimize player value in 2025

Discover how NFL bettors shift their wagering behavior from the regular season to the playoffs and the Super Bowl

Discover the twelve strategies that keep seasonal holiday shoppers coming back through Valentine’s Day and all year round

How leading brands drive engagement, conversions, and loyalty through data-led email marketing

Optimove Insights show that up to 60% of monthly customers do not make a second purchase. Retailers' best chance of getting one-time customers to make a second purchase is within the first month

Seven strategies to make this Boxing Day a game-changer for retailers

Learn how to harness predictive power for bonus optimization

Learn about leveraging personalized, timely email marketing strategies for real-time email marketing

Maximize engagement and drive loyalty with these six content personalization marketing strategies