Analyzing over two million e-commerce transactions, this report’s findings provide valuable insights that brands can apply to maximize customer acquisition and engagement during high-traffic sales events

“Get to Know Your Customers Day” emphasizes the importance of understanding customers, putting them in the driver’s seat, and letting them lead their own journeys

An effective Customer Relationship Management (CRM) strategy is a critical component for engaging and retaining profitable customers to drive business success

Discover how to identify and avoid low-value customers, the so-called zombie customers, to enhance marketing efficiency and customer loyalty

Euro 2024 Wagering Intentions Report provides an in-depth analysis of European bettors' wagering intentions and communication preferences

Learn how sophisticated segmentation and hyper-personalization are fueling high-performing campaigns

Using control groups and target group priority ensures CRM journeys don’t crossfire – ultimately allowing for clean testing frameworks – and revenue uplift.

Brands inadvertently alienate customers. Here are tips on how to use segmentation to avoid customer alienation, maximize loyalty, and put customers first

By utilizing machine learning for segmentation, marketers can dive deep into detailed customer insights to predict responses and deliver hyper-personalized experiences that foster long-term customer loyalty.

Drawing insights from historical Optimove data from the 2022 FIFA World Cup, we’ve identified five key factors to understand the motivations of new players entering the scene

A strong data foundation is essential for marketers to optimize the ideal level of generosity per customer to maximize ROI