Mastering Black Friday Marketing: Lessons from the Last Three Years of Exclusive B2C Sales Data

Optimove data highlights consumers' inclination to start holiday shopping early and demonstrates the need for brands to prioritize existing clients over new ones on their way to a strong Black Friday performance 

Black Friday in numbers, making sense of it, and how to prepare your marketing plan for the next few months with all this data

This peak season, strategize early, get creative, and have some fun with putting existing customers first. You’re destined to have a successful and engaging holiday season!

Some of the year's biggest sales are coming, and your customers are already super excited! Brands should be just as excited to take this opportunity to retain customers beyond the holidays with the right email marketing best practices and techniques. Here's how it's done

With Black Friday looming, we expect the usual scenes of eager consumers crashing the gates of their favorite shops in a desperate bid to grab the latest product. Increasingly though, these scenarios will play out on mobile, many consumers’ preferred way to shop. If you’re not yet preparing for one of the highest peaks of the season, it’s time to limber up

Ask 100 marketers about their strategy during peak times such as Black Friday or the World Cup, and most will talk about riding these events with ad hoc campaigns to acquire new customers. That might actually be a double wrong move

Marketing leaders love to talk about emphasizing "retention" and "loyalty". But when it comes to the holiday/shopping season, most will go back to old-fashioned, perhaps outdated, tactics. Even though the data begs otherwise

True: Product Returns Create More Return Customers. False: Creating more Return Customers should be your goal. So, what should be your goal? In one word: Personalization

Strategic best practices to follow that will help guarantee a successful Black Friday, Cyber Monday, and holiday season for your email campaigns

The holidays' sales peak might seem like the best time of year to double down on your acquisition marketing efforts. But for the second straight time, extensive research shows your existing purchasers perhaps deserve that special attention