B2C marketing executives looking to employ Customer-Led Marketing strategies should prioritize the harmonious operation of their Customer Data Platform (CDP) with a Multichannel Marketing Hub (MMH) and consider CRM (Customer Relationship Marketing) platforms with this seamless connection "out-of-the-box"

Ever wondered how your barista knows your coffee order before you even say a word? In this week's blog, we explore the magic of personalized service and how larger businesses can achieve it using Customer Data Platforms (CDPs) and Multichannel Marketing Hubs (MMHs).

A report on Marketing Fatigue and the disconnect between consumer and brands in marketing messages

Walmart, Sephora, Starbucks, Nike … just a few examples of the brands that have embraced AI to power their customer-first marketing efforts and deliver more personalized experiences to their audience. And while the specific implementations and techniques may vary, the overarching goal is the same - to leverage the partnership between AI and the humble CDP to better understand customer preferences, optimize marketing efforts, and ultimately drive business growth.

If you’re anything like most consumers, it won’t be unusual for you to be regularly receiving a whole raft of personalized offers, content and incentives from the brands you frequently spend your time - and your money - engaging with. A push notification offering me 10% off online, an email recommending a few ‘frequently bought together’ items based on a recent purchase, or an SMS while I’m in the queue at my favorite coffee shop, inviting me to try a new drink using a very tempting discount coupon …

No simple, human-based attribution model can give you the real, impactful marketing attribution answers you need. You'll need the help of, you know, AI. You should also read this blog, the first in a series exploring marketing attribution in the age of (almost) too much data

It's like having Sherlock Holmes with the brain of Albert Einstein on your marketing team. The union of GenAI and CDP is a powerful tool at the hands of marketers. It can help identify customer trends, boost customer engagement, and create personalized experiences that captivate your audience. We count eight ways it can take your marketing to the next level

In software companies, it is common for developers, whether junior or senior, to deploy unstable code that fails in the Continuous Integration (CI) process and, as a result, the entire monolithic application. Is there a way to prevent this from happening? Yes. Take it from someone who has experienced it firsthand

A Multichannel Marketing Hub is essential to create, execute, and orchestrate campaigns across all channels. It gives you the flexibility to increase the granularity of customer journeys and expand to multiple channels. How can it drive growth? Find out more here

Every “legacy” telecommunications company is a prime candidate to benefit immensely from digital transformation. Melita, a quadruple-play provider, chose Optimove to take its customer data and CRM marketing to the next level. Here’s what it looks like

Building a future-proof, holistic, agile marketing tech stack can easily become a competitive advantage. Follow these common “buyer demands” to make sure you’re asking the right questions when hunting for a vendor