Discover why marketers are rethinking promotions—and using rich data to deliver CRM-powered rewards that drive retention (with zero guesswork)

Discover how to deliver true personalization at scale with these seven must-have capabilities (and four questions to ask when choosing a CRM platform)

From fragmented experiences to seamless personalized journeys—here’s how marketers can now ensure consistent tailored experiences across all digital touchpoints

How understanding bettor behavior by entry round can help sportsbooks increase retention, reactivation, and engagement throughout the tournament

Recognizing the top campaigns, marketers, and teams redefining customer-led marketing with AI and Positionless Marketing strategies

From gamification and AI-powered personalization to CRM optimization and precision-driven customer engagement, Day 2 delivered groundbreaking insights and hands-on learning

What an incredible first day at Optimove Connect 2025! Here’s a quick recap of the key sessions from Day 1

Real-time events, data-driven insights, and personalized experiences keep players engaged on in-play betting. Here’s how

Acquisition integrates Adact’s gamification technology into Optimove’s Positionless Marketing platform to build the future of gamification and loyalty

Get expert advice and tips in these ten powerful CRM marketing sessions

Optimove CEO, Pini Yakuel