An effective Customer Relationship Management (CRM) strategy is a critical component for engaging and retaining profitable customers to drive business success

UK Meds, a leading online healthcare provider, embarked on a journey to optimize its marketing strategies with the help of Optimove. This success story explores how Optimove’s Customer-Led Marketing addressed UK Meds' pain points, enabled cost savings, and improved efficiency while maximizing their existing customer base

When bonus abusers strike (and they will!), it's not just short-term damage you need to worry about, but the very real threat to the long-term stability of your business. But with Operators relying on bonuses to drive sustained growth, what’s the solution?

While acquiring new customers is undeniably important for business growth, it's crucial to address the reality that a significant portion of these new customers often remain just that: one-time purchasers. How can you transform these "One-Timers" into loyal advocates? Read on!