"Anything that can go wrong will go wrong", they say. And if you are still mapping your journeys manually and enforcing them automatically – they will break and crossfire. Luckily, there's a solution (yeah, it's Optimove)

Drive revenue growth and increase lifetime customer value (LCV) with these lifecycle email marketing strategies from our experts

Why you need product recommendations: they do more than boost your revenue — they also improve customer satisfaction and inspire loyalty for life.

Part 2 of a Two-Part Series on Best Practices Regarding Customer Relationship Marketing (CRM) for Lotteries

This is Part 1 of a Two-Part Series on Best Customer Relationship Marketing (CRM) for Lottery Marketing.

Discover the power of web push messaging for gaming operators in Part 2 of our Three-Part Series

Learn how iGaming operators can increase the odds for player loyalty, and gain valuable insights into player experiences, behavior and marketing preferences

The 2023 Cricket World Cup will generate a massive wave of first-time bettors like mega sporting events always do. Who are these casual bettors, how do they affect your KPIs, and how can you prevent them from churning quickly? We explain

Let’s face it: as humans, our reliance on mobile devices is almost absolute. As marketers, we must find a way to use this knowledge to supercharge our brands’ mobile marketing strategy. In this article, we offer a comprehensive roadmap for mobile marketing that works.