Part 2 of a Two-Part Series on Best Practices Regarding Customer Relationship Marketing (CRM) for Lotteries

This is part 2 of 3 where we use our own platform and ideas to show you how doable it is, and what it actually means, to scale your CRM Marketing personalization – the key to increasing revenue from existing customers

As always, some perhaps “obvious” insights are too often going waisted by marketers. Here’s one helpful example you don’t want to miss out on

Some tools let you do simple A/B tests. But what if you need to measure larger, more strategic questions?

Well, they have an Optimove Certified User on their team. Since launched in 2019. it grew in popularity – and late last year we introduced the one-week, award-bearing, team-wide challenge, “OptiGrad”. The results are so satisfying, we wonder why you’re still reading this instead of singing up

The advantages of utilizing CLTV are limitless. See how you can find yours

Learn how this simple framework helps marketers planing the journey their customers go through by learning about, engaging with, and buying from your brand

A walk through the latest approaches to improving customer loyalty and satisfaction

Fostering customer loyalty, forging emotional connections, and encouraging long-lasting customer relationships made easy

Take some examples from Optimove experts for data points you can use to power your product recommendation model

The methodology of delivering the next-best-action and experience to each customer