Part 2 of a Two-Part Series on Best Practices Regarding Customer Relationship Marketing (CRM) for Lotteries

As always, some perhaps “obvious” insights are too often going waisted by marketers. Here’s one helpful example you don’t want to miss out on

Some tools let you do simple A/B tests. But what if you need to measure larger, more strategic questions?

Fostering customer loyalty, forging emotional connections, and encouraging long-lasting customer relationships made easy

Take some examples from Optimove experts for data points you can use to power your product recommendation model

The methodology of delivering the next-best-action and experience to each customer

How to leverage realtime data to maximize revenue

Reap all the benefits of your CI with a Single Customer View to generate long-term loyalty among customers

Watch and learn how to use a simple, smart formula that could help you predict customer churn before it’s too late

Watch a quick introduction to the basics and benefits of using predictive models for customer behavior

Join us for another mini-workshop about the not-to-be-missed building blocks of a smart relationship marketing operation