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Optimove surveys revealed consumer spending increased slightly in March despite mixed job market signals, interest rate rises, and persistent inflation. Our advice for marketers, however? Don’t take your eyes off the loyalty, relevancy, and personalization balls
Marketers have been taught to think new technologies are the solutions for most challenges. Now, they’re confronted with the reality of managing and synchronizing this ever-growing toolbox
Our tenth year is over. We're now bigger, stronger and more aligned on our challenges and obstacles ahead with one motto in mind: To keep providing what's needed to make your marketing team a winning one
It was a year of massive growth for us at Optimove: we expanded our clientele, developed our technological expertise and product offerings, and strengthened our team and company voice
The countless ways the world has changed over recent years has totally modified customers’ habits, making them very hard to influence. But the same changes in our world make it impossible for our consumers to be completely anonymous
During 2016, Optimove’s clients dramatically increased the number of their customer segments and interactions, targeting smaller and smaller customer groups with tailored messaging across a variety of channels
The upcoming tournament of the UEFA European Championship returns to France for a (record!) third time, 10 June – 10 July, 2016. From grandstands and living-room sofas across the globe, fans will be placing their bets. How can you maximize your profits?
For the better part of this decade, mobile has reigned supreme in social gaming, and the trend is on the rise. Recent research suggests that the mobile share of all social casino games on both platforms is 20%-98%, with an average of 65% mobile versus 35% Web. This average is growing in favor of mobile at an annual pace of 1.5%.
For the better part of this decade, mobile has reigned supreme in social gaming, and the trend is on the rise. Recent research suggests that the mobile share of all social casino games on both platforms is 20%-98%, with an average of 65% mobile versus 35% Web. This average is growing in favor of mobile at an annual pace of 1.5%.