Explore the company's core values of Transparency, Comradery, Hunger, Good-Better-Best, and Ownership that drive self-improvement and customer-centric strategies

Building a future-proof, holistic, agile marketing tech stack can easily become a competitive advantage. Follow these common “buyer demands” to make sure you’re asking the right questions when hunting for a vendor

Getting executive buy-in for marketing technology is a challenge that marketers know too well. Here are the three most common orchestration use cases to help with that

True: They must combine real-time with batch data to achieve their dreams

The coronavirus outbreak is a tragedy that impacts all walks of life. Read below to find some of the best advice on how to communicate with your customers during such a crisis

The Optimove Product Team faced a looming, complex issue. So, they dropped everything for a week, collaborated with clients and other internal teams, and came out with an innovative solution that would otherwise take weeks to achieve. It’s called a Design Sprint, and the result? An even better product, and stronger relationships with a few strategic clients. A double whammy

Off the Shelf, or Off to Work? Here are the questions to ask and aspects to consider when deciding whether to integrate with a ready-made 3rd party marketing technology solution or to build it in-house

Taking your customers' opinion into account can do more than just influence your product roadmap. It can also be a fantastic opportunity to strengthen relationships with key clients. Which is what Optimove's 4th Customer Advisory Board was all about

Looking for a wealth of brilliant ideas, insights, best practices, and DIYs to deepen your hold of Relationship Marketing? Look no further than this post

In the business of partnerships, just like in the world of CRM, the science of relationships is at the heart of every success. What else is? Read here. It's based on a true story