Based on a case study with Fortuna Entertainment Group

Farmdrop has seen exponential growth during the first months of the coronavirus outbreak. Their CRM manager told us how it affected the company's communication strategy

2020's Memorial Day Weekend data might surprise you

After long weeks of no sports to bet on, the German Bundesliga re-started. We look at bettors' behavior to see if you can really kick-off your normal CRM activity

Some major sports leagues are restarting. This should trigger your post-corona plan. That is, if you have it in place

Spain's new laws for gaming communications reshuffled the deck. How exactly? Here are the numbers behind it

Underwear and loungewear, skincare and cosmetics, shoes, and fashion brands – all our findings are here

You must be asking yourself in which games should you invest? Should you consider a cross-sell strategy? To which players? Here is how to answer these crucial questions

A message from Optimove's Strategic Services Team: 3 steps to build a plan to overcome coronavirus-times marketing challenges

We talked to a clinical psychologist about fear, change, the grief model, acceptance, mental capacity, and Freud. Yes, it's about marketing